I’m thinking of investing in International Flavors and Fragrances, a $5 billion market cap company with a strong suite of flavors and fragrances, including a new breakthrough in orange flavor. Many scientists collaborated to identify the key flavor components in orange juice and then sought to mimic them with relatively low-cost materials, relying less on citrus oils that can add a bitter aftertaste and vary wildly in price. I marvel at how inadequate artificial orange flavor is in drinks and foods. I look forward to a long overdue improvement, and if it’s as good as they say, expect a strong increase in sales for IFF.